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MessagePosté le: Sam 8 Juil - 12:38 (2017)    Sujet du message: Beyond Advertising Creating Value Through All Customer To Répondre en citant


Beyond Advertising: Creating Value Through All Customer Touchpoints
by Yoram (Jerry) Wind



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The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?

Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities.

This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:
<ul> <li>Holistically orchestrate and allocate resources across all touchpoints</li> <li>Redefine expectations of success to align for multi-win outcomes</li> <li>Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story</li> <li>Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints</li> </ul>






Beyond Advertising: Creating Value Through All Customer Touchpoints Yoram (Jerry) Wind
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They want to be entertained, educated, and connectedAn integral overview that will empower you to make the world a less messier placeYou would wake up, get scanned by a computer (kind of like the Jetsons cartoon, if you can recall) and your vital signs recordedIn this webinar, Catharine Hays &mdash; the executive director of The Wharton Future of Advertising Program and co-author of &ldquo;Beyond Advertising: Creating Value Through All Customer Touchpoints&rdquo; &mdash; will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countriesAuthorJerry (Yoram) Wind is a researcher, professor, author, and founder of the Wharton Future of Advertising program and the Wharton SEI centerWFOA.WHARTON.UPENN.EDU See More See Less Related Titles Digital Marketing: Global Strategies from the World's Leading Experts by Yoram (Jerry) Wind, Vijay Mahajan Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition by Luke Sullivan with Edward Boches Strategic Social Media: From Marketing to Social Change by LAndrew Sebastian marked it as to-read May 05, 2016 With a call to rethink both organizational structure and process as well as the very definition of advertising, this book provides a valuable new construct for successPreviously, she led pioneering marketing, strategy and sales teams during a 15-year career at AT&TArticles Videos Blog Free Reports Summit About Newsletter E.gPrint this page Share Home / Business & Management / Advertising Beyond Advertising: Creating Value Through All Customer Touchpoints Yoram (Jerry) Wind, Catharine Findiesen Hays ISBN: 978-1-119-07422-9 288 pages March 2016 Read an Excerpt Chapter 01 (PDF)Index (PDF)Table of Contents (PDF) Description The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruptionBill May marked it as to-read Mar 25, 2016 Gordon Borrell is currently reading it Jan 13, 2017 Garret Keogh marked it as to-read May 27, 2016 The Way Of The Wizard : Twenty Spiritual Lessons For Creating The Life You Want You Don't Have To Be A Shark: Creating Your Own Success New Hip Handbags : Creating And Embellishing 40 Great-looking Bags By Valerie VanJoin an Email ListJoanna Jao is currently reading it Nov 20, 2016 Close Join thousands of weekly readers and receive practical marketing advice for FREETogether with hundreds of expert contributors, Small Business Trends brings you the news, advice and resources you needYou have free access to this contentPart III: What to Do Now to Get Ready for&mdash;and Co-create&mdash;the Future (pages 125&ndash;130)SummaryPDF(142K)Request Permissions"Small Business Trends" is a registered trademarkVirgin Islands (British) Wallis and Futuna Yemen Zambia Zimbabwe Job Role: Please selectDigital version available through Wiley Online Library Learn More Instructors Request an evaluation copy for this title Permissions Request permission to reuse content from this title X To apply for permission please send your request to permissionswiley.com with specific details of your requirements 07f867cfac



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